Social Media has become embedded into business communications; and has now become a big part of the marketing tool box.
Used wisely and often, social media can extend to and include a larger audience and followers. Video and photography can enhance your social media messaging immensely.
Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text?
For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.
Today’s digital marketing is not only about building and creating engaging content that your customers love to read but it’s also about producing attractive images and videos that they will be likely to share among their community.
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